The nike tick logo has become one of the most recognised symbols in modern culture. I think this is due to its simplicity. the simple tick lodges itself easily in the viewers mind and allows the viewer to recognise it with ease. The tick also has a positive connotation which sends a positive message through to its audience. The whole curve and cleanliness of the swoosh is very asthetically pleasing and as a result makes it a successfully easy to notice design.
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