Character Idea

When brainstorming i came to the idea that Creating characters to show where you are with little fun facts on the department would be a great idea! (as briefly seen on my powerpoint presentation, i took inspiration from comic book characters and the use of speech bubbles to tell messages)

Other than my Arrow arrow idea, my alternative idea is to have a series of characters which each represent a strand or section of brit eg. theatre, art, ict, science. My idea involves having  caricatures of  well known figures appearing around certain parts of the new building and saying an interesting fact about the subject or strand they represent. For example i would have a famous figure from the theatrical world say an interesting fact about theatre and a famous figure from the art world say an interesting fact about visual arts and design. The characters would be located where ever their representing subject or strand block is in the new building.

I feel this idea works well because it uses clever illustrative designs which would make the interior of the building more aesthetically pleasing and it allows you to identify which part or section of the building you are at. I also feel its a subtle touch that doesn't overwhelm you because it wont take up entire walls, just a small section in different parts of the building which as a result would allow other designs of the interior to also feature along side this idea which i feel makes this concept very flexible an easy for the designer to alter and improve if need be. Finally, i think this idea has a bit of humour to it which sends out a funny relaxed message to its students thus creating a calmer more positive working environment for all people attending the school.

I've planned to do 2 examples of characters in my idea. They will be for Theatre and Art. 

Review of Arrow Way-finding idea

I looked at improving the practical side of my arrow way-finding idea as i felt the aesthetic look of it was fine and up to scratch and how i wanted it to be. By improving the practical side of it, i looked at just having a large board with all the areas of the building colour coordinated to match the the arrow, thus making it easier to navigate your way round using the arrow you needed depending on its colour, it also made it more recognisable.

Powerpoint presentation slides of my initial ideas

Review of work so far & Arrow Idea

I feel my arrow idea has been a good start but i think as a newcomer to the building it would be difficult to navigate with just the use of arrows and an overly arty destination board. So as result i feel my idea, as it stands at the moment, would be a little too confusing and not clear enough with the combination of straight forward info and just arrows; i need to focus more on the informative side of the deisgn now and less on the arty design for the wayfinding part of the building. Secondly,  I think it will still be more than easy for the architect to incorperate the design into the new building as i feel the use of paint doesnt have a lasting effect on the structural design of the building and therefore it means if need be, the design can be modified with reletive ease and without the need to tamper with the actual building itself just the decor side of it all. My design could also be used in the rest of the school due to its simplicity and flexability.
I definitely want expand on the design part of my general idea and not just have arrows. so maybe a nice design feature which easily distinguishs where abouts you are in relation to the rest of the building we be a good improvement on my current idea.
So when reviewing my current ideas at the moment these are the three main tragets i have set for myself:

1) Explore different ways of making the arrow  wayfinding design clearer and easier to navigate with .

2)Explore possible ideas for the Design part of the building e.g, wall pattern designs, colour schemes

3) work on moulding two ideas together

Different Ways Of Approaching Branding

- Tv advertising
- Surveys
- Questionnaires
- Link the product you're selling to a target audience
- Magazines
- Public transport
- Statistics
- Is it male or female orientated?

My BRIT Logo Design

This is my interpretation for the BRIT school logo. It reads BRIT with the 'i' also being a dancing figure to show that the school specialises in performing arts. However it could be slightly difficult to distinguish the the last letter T as it is slightly obstructed by the the leg of the figure. overall though i think the logo works well as it combines visual imagery with lettering and as a result makes it clear to the viewer what the logo is all about. I also think the logo has a nice free flowing movement to it which represents the spirit of the school and the attitude of its students and teachers. Finally, i feel the use of the colour green as apposed to the current orange is nicer as it has a more subtle feel and is less outlandish and vulgar in my opinion. the green suggests freshness which relates to the fresh talent this school unveils every year!!!

Aedas

Aedas is world wide architectual firm which work on mixed-use developments, transportation, education, sport and healthcare building design. They offer services in architecture, interior design, master planning, landscape, urban design and building consultancy within Asia, the Middle East, Europe and the Americas. They have designed and are constructing the 2022 Qatar world cup finals soccer stadium which holds 86,000 spectators and has inner stadium air conditioning to tackle the hot climate there, a first in the football stadium world. Aedas work on all sorts of architectual projects across the world and are leaders in creating new and innovative designs.

 

The Qatar Soccer stadium which 86,000 spectators

Iris Crystal Tower, Dubai